Living IN a
hip-hop world
In the five decades since hip-hop emerged out of New York City, it spread around the country and the world. And at each step there’s been change and adaptation, as new, different voices came in and made it their own. It’s touched everything, from art and fashion to sports and social justice.
The women
take the mic
Women have been a part of hip-hop since its debut, battling for their space and to have their voices heard. As hip-hop marks 50 years, female rappers are taking their moment to shine – while still demanding respect and facing decades-old challenges.
RHYME
getting the
money
Hip-hop’s popularity and influence hasn’t just been in music – it’s touched everything from high-end fashion to fast food.
REINVENTION
beats and
basketball
No other sport has had the relationship with hip-hop that basketball has. From the playgrounds to the big leagues, hip-hop has become the game’s soundtrack.
RHYTHM
hip-hop’s
Shifting Sounds
The song DOESN’T remain the same, when it comes to hip-hop. It’s the ultimate in self-expression and that’s meant artists in different geographies and time periods taking it on and doing it their own way.
REINVENTION
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Creative Direction and design
Darrell Allen
Development and design
Panagiotis Mouzakis
Writers
Deepti Hajela
Noreen Nasir
Sharon Johnson
Nardos Haile
Aaron Morrison
Glenn Gamboa
Kyle Hightower
Alanis Thames
contributors
Jonathan Landrum, Jr.
Gary Gerard Hamilton
Claudia Mackie
Eunice Esomonu
Koko Nakajima
text EDITORS
Ted Anthony
Anna Jo Bratton
Aisha Jefferson
Howie Rumberg
Anisha Frizzell
Oscar Dixon
phot0 editors
Pablo Salinas
Paul Kazdan
photographers
Bebeto Matthews
Noreen Nasir
Sharon Johnson
Brynn Anderson
Matt Licari
Illustrations
Cheyanne Mumphrey
video
Noreen Nasir
Sharon Johnson
audio producers
Ron Vample
Marjorie Szaroleta
Jaime Holguin
AUDIENCE COORDINATION AND PRODUCTION
Joshua Housing
Kimberly Rapanut
PROJECT MANAGERS
Howie Rumberg
Darrell Allen
Deepti Hajela
Andale Gross
Panagiotis Mouzakis